Who Pays First
0 to 1, out loud

WhoPaysFirst?

Most ideas die because nobody asks the hard question early enough. Talk it out for twenty minutes and leave with a plan that names the buyer.

Voice or typing · about 20 minutes · you get a plan at the end
It won't agree with you. That's the point.
01

The idea, straight up

What it is, who it's for, and what the pain costs them today. In your words, not a pitch deck's.

02

Proof it's real

How many people you've actually talked to. If the answer is zero, that becomes the assignment.

03

Who pays first

One buyer with a name. Where they already gather, and ten you could reach this week.

04

The money model

One engine, one price, and a first-revenue number with a date attached. Money collected, not promised.

05

The 90-day rollout

What you sell in the first 30 days, what you double down on, and the blocker you're pretending isn't there.

Pull up a chair

Your name and the team passcode. Nothing else to set up.

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Where should I send this?

So you have it when you need it, and so I can check in before your deadline.